Instructions: Write out the correct letter on your answer booklet and submit the

question paper along with your answer booklet.

1. Building awareness and interest in mass market is a strategy use in which of the stages in

product life cycle?

(a) Growth stage (b) Maturity stage (c) Introductory stage (d) Decline stage

2. When an enterprise decides to use the assets of another company such as land for a

particular period and at this time, it pays rent. This activity is considered as being:

(a) Leasing (b) Franchising (c) Mortgage (d) Rentage

that 50% of her profit should be given to Joy. Select the correct option.

(a) Joy is a sub-partner and is liable for the debt of this firm

(b) Mary is a sub-partner and has a right and liability to the debt of this firm

(c) Joy is a sub-partner and has no rights against this enterprise

(d) Mary is a sub-partner as she is sharing his partnership with Joy and they both have

rights.

6. Which is the act of changing latent demand into actual demand?

(a) Re-marketing (b) Developmental marketing (c) Conventional marketing (d) Stimulating

marketing

7. Purchase and sale of goods is known as:

(c) From claiming that he is the owner of that firm because of his name.

(d) From claiming that he is the owner of that firm because the name.

9. The existence of a separate legal entity is absent in which of these organizations?

(a) Sole proprietor, Joint stock and partnership

(b) Partnership, co-operative societies and sole-proprietorship

(c) Partnership and sole-proprietorship

(d) Sole-proprietorship and public corporations

REPUBLIC OF CAMEROON

Peace -Work – Fatherland

UNIVERSITY OF BAMENDA

TEL: 33 36 36 94

SCHOOL/FACULTY: H.T.T.T.C DEPARTMENT: ADMINISTRATIVE TECHNIQUES

COURSE CODE: MGT122 COURSE TITLE: BUSINESS ORGANIZATION 1 OPTION: ACY, MKT, MGT

SEMESTER: NATURE: RESIT LEVEL:

LECTURER: Mme. Mbuye C. DATE: SEPT 2015 HALL: DURATION: 1HR

10. Associates of multinationals are found in:

(a) Multinational branches (b) Host Country (c) Multinational companies all over (d) home

country

this reason, they will never take care of this company as if it is theirs.

12. A period of rapid marketing acceptance and substantial profit improvement is called ____

(a) Period of expansion (b) Large market share (c) Period of high profit (d) Growth stage

13. The task to focus on target market, customer needs, integrated marketing and profitability in

order to market a product is known as the________

(a) Re-marketing (b) Synchro-marketing (c) Marketing concept (d) Developmental

marketing

14. The maximum amount of money contributed by shareholders in a company is known as:

(a) Issued capital (b) Shares (c) Authorized capital (d) Called-up capital

15. Public relation means building good relations with:

these kits would likely be using the __________ concept:

(a) Production (b) Market (c) Selling/Sales (d) Product

18. Marketing misnomers occur because many people think of marketing as:

(a) The firms department of advertisement (b) Pushy sales people and overstated product

claims (c) Advertising and celebrity spokesperson (d) A,B and C (e) All the above

19. Choose the correct option:

STATEMENT A: Cooperative organization is a voluntary association

STATEMENT B: Every member has equal rights in the Cooperative organization.

(a) Only A is true (b) Only B is true (c) Both are true (d) Neither of two

20. ___________ is a partnership without the use of a firm name, limited to particular venture in

(c) Partnership and sole proprietors pay just indirect tax.

(d) Tax on companys income is known as indirect tax.

22. Cooperative societies are different from the other types of business organizations because:

(a) It is a voluntary association

(b) Its members have limited liabilities

(c) It is not set up with profits as the guiding motive.

(d) It enjoys a separate and independent entity distinct from that of its members.

23. Another name for active or actual partners is known as:

(a) Participating partners (b) Dormant partners (c) Collaborating partners (d) Ostensible

partners

24. CIGs stands for:

(a) Cameroon Institute for grounds

(b) Common Initiative Groups

26. Individuals or groups who have a legitimate interest in an organizations activities are known

as:

(a) Stakeholders (b) Managers (c) Shareholders (d) Key players

27. Although a company is a legal person having nationality and domicile, it is not a citizen and

hence cannot claim the protection of those fundamental rights which are expressly

guaranteed to citizens such as:

(a) Right to own property (b) Right to claims in jurisdiction (c) right of franchise (d) right to

borrow.

28. This consist of all those marketing techniques which are used in the short-term to make

goods and services more attractive to the consumer by providing some additional benefits

(a) Informative (b) Generic (c) Persuasive (d) Direct Advertising