Business Organization 2 (ADTT5228)

Administrative Techniques - ADT

Semester: Second Semester

Level:

Year: 2018

Option: MGT/MKT/IMC 400 Course: Business Organization
Second Semester Exams 2017/2018 Time: 1hour
Facilitator: Mme. Mbuye Instruction: Answer all questions
Question 1
In not more than 10 lines for each, briefly explain the following concepts
a) Public limited company
b) Public enterprises
Question 2
Business organizations are very vital to an economy they play both economic and social roles. Briefly state 3 points
for each role
Question 3
What is meant by unsought goods?
Question 4
a)
Dealer may function as a broker, or as market maker. What differentiate a dealer who is a broker from a dealer
who is a market maker?
b)
What is a similarity and a different between a hybrid and matrix structure
c)
Differentiate a brand name from a brand image; and a direct from indirect distribution.
Question 5
Coordination in an enterprise can be said to be vertical or horizontal. Briefly explain these concepts.
REPUBLIC OF CAMEROON
Peace - Work - Fatherland
THE UNIVERSITY OF BAMENDA
HIGHER TECHNICAL TEACHER TRAINING
COLLEGE (H.T.T.T.C.) BAMBILI – BAMENDA
DIVISION OF BUSINESS, COOPERATION &
INNOVATION
P.0 BOX 39 BAMBILI TEL : 33 36 36 94
REPUBLIQUE DU CAMEROUN
Paix - Travail -Patrie
UNIVERSITE DE BAMENDA
ECOLE NORM ALE SUPERIEURE DE L
'ENSEIGNEMENT TECHNIQUE (ENSET) DE
BAMBILI - BAMENDA
DIVISION DU BUSINESS, DE LA
COOPERATION & DE L’INNOVATION
FAX / 33 05 10 69
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