E-Commerce (GSDR3111)
Higher Institute of Transport and Logistics (HITL)
Semester: First Semester
Level: 300
Year: 2019
School/Faculty: HITL DEPARTMENT: General Studies LECTURER(S): Mr Mbiethieu Cezar
Level: 200 SEMESTER: FIRST Academic Year: 2018/2019
COURSE CODE: TL2206 COURSE TITLE: E - COMMERCE
DATE: HALL: TIME: 2hrS
Instructions: Answer all questions. Follow the instructions for e ach question
THE UNIVERSITY OF BAMENDA
P.O BOX 39 Bambili
REPUBLIC OF CAMEROON
Peace-Work-Fatherland
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SECTION: A MCQ (30 MARKS)
1. E-commerce is often seen as simply buying and selling using the internet but do the
following perspectives also apply to e-commerce?
A) An online perspective B) A communication perspective
C) A service perspective D) A business process perspective E) All of the above
2. E-business is a term to describe?
A) An electronically mediated communication between an organization and its stakeholders
B) An organization using electronic media to purchase from its suppliers
C) An organization using electronic media to sell direct to its customers
D) The use of electronic communication for all business processes
E) None of the above
3. Social network sites such as Facebook and Twitter have become increasingly popular for sell-
side e-commerce and would normally be considered to be in which category?
A) Brand-building sites B) Portal, publisher or media sites
C) A Transactional e-commerce sites D) Service oriented relationship-building websites
4. Various digital media channels can be used to reach audiences when planning, for example, online
marketing campaigns. Search engine marketing places messages on a search engine to encourage
click through to a website when the user types a specific key phrase. A key marketing technique
involves paid placements or sponsored links using PPC. What does PPC stand for?
A) Public promotion click B) Personal protocol choice
C) Pay per click D) Pay per consumer
5. Social media marketing has emerged as an important category of digital marketing. Which of the
following best describes this?
A) An Using online ads such as banners to achieve brand awareness and encourage click through
B) Creating and managing long-term arrangements to promote online services on third party
websites
C) Monitoring and facilitating customer-customer interactions and participation throughout the
web to encourage encouragement with a company and its brands
D) None of the above
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6. Simply chain management refers to the coordination of all supply activities of an organization
from its suppliers and delivery of products to its customers. E-commerce transactions between a
company and its stakeholders, but their consumers or businesses are often referred to as:
A) C2C, C2B B) B2B, C2B
C) B2C, C2C D) B2C, B2B
7. While there are obvious e-business advantages and opportunities, there are also risks and barriers.
These include:
A) Contravention of customer privacy B) Spikes causing websites to fail at peak times
C) Internet hackers penetrating company security D) All of the above
8. PAYPAS is:
A) Internet Merchant Account B) A third Party Payment Processing
C) A Manual (Offline) Payment Processing D) An on-Demand Gateway E) All of the above
9. Facebook belongs in which cartegory of websites?
A) Transactional Website B) Media or publisher site
C) Social Network D) Brand Building website
10. B2C commerce
A) include services such as legal advice B) means only shopping for physical goods
C) means only customers should approach customers to sell D) means only customers should
approach business to buy
11. For carrying out B2B e-Commerce the following infrastructure is essential
(i) World Wide Web (ii) Corporate network
(iii) Electronic Data Interchange standards (iv) Secure Payment Service
12. By Electronic Commerce, we mean:
A) Commerce of electronic goods
B) Commerce which depends on electronics
C) Commerce which is based on the use of internet
D) Commerce which is based on transactions using computers connected by telecommunication
network
13. In order to process an online sales transaction three things are needed
A) Shopping cart, secure server, payment processing B) Shopping cart, Payment, payment processing
C) Shopping cart, secure server, Password D) All of the above
14. Advantages of B2C commerce are
(i) Business gets a wide reach to customers
(ii) Payment for services easy
(iii) Shop can be open 24 hours a day, seven days a week
(iv) Privacy of transaction always maintained
(A) i and ii (B) ii and iii (C) i and iii (D) iii and iv
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SECTION: A MCQ (Answer the following questions) 40 marks
1) Define E-commerce
2) State 05 methods of online advertising
3) In order to make an online payment, the customer should make sure that the server is
secured; state a means to verify such information.
4) “Every company must have a website these days”, argument on this statement
5) You are the manager of a small business (secretariat), your objective is to extend your
business size to international level. Your services include: production of visit cards, wedding
cards, birthday invitation cards,…
a) How can you advertise your products using social network?
b) You will also need a website,
i) Define a website
ii) What will be the use of a website in this situation
iii) A website is made of webpages written in HTML language, define HTML and state 02
other programming languages used to implement a website.
c) Selling online involves online payment, state 03 methods of online payment
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