Introduction to Advertising and Public Relations Questions

BA. Communication and Development Studies - CDS

Semester: Second Semester

Level: 300

Year: 2018

Question 1

a) A non-governmental organization that has a public relations department has approached you for

advice on whether to also use the services of an outside consultancy or their PR department for PR campaign

they want to undertake. Prepare a recommendation to them, highlighting the benefits and demerits of using their

internal PR department over a consulting Agency. Give a brief rationale/justification for the recommendations

you have proposed. 25mks

b) Discuss the revolutionary influence of the internet in the advertising industry. 15mks

Question 2

a) List and four concepts that can be easily mistaken for public relations and state their relationship

with public relations. 15mks

b) Do you think new communication technology can be helpful for public relation exercise? Discuss

with examples. 15mks

Question 3.

a) What are the peculiarities of billboards as a means of advertising? 15mks

b) X-ray the challenges of advertising in Cameroon. Use relevant and current examples. 15mks

UNIVERSITY OF BAMENDA

FACULTY OF ARTS

Department: communication and development studies Date:

Course code: CADA 3204 Instructor: njodzefe nestor

Course title: introduction to advertising and public relations Time/venue:

Credit value: 6

Duration: 2 hours

Instructions: answer two questions, question 1 is compulsory.

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