Marketing Communication (MKTC3103)
Higher Institute of Commerce and Management (HICM)
Semester: First Semester
Level: 300
Year: 2018
REPUBLIC OF CAMEROON REPUBLIQUE DU CAMEROUN
Peace-Work-Fatherland Paix-Travail-Fatherland
UNIVERSITY OF BAMENDA UNIVERSITE DE BAMENDA
………………………… ………………………………
HIGHER INSTITUTE OF COMMERCE INSTITUT SUPERIEUR DE COMMERCE ET
AND MANAGEMENT DE MANAGEMENT
School / Faculty: HICM Bambili Department: MARKETING
Course Code: MKTC 203 Course Title: MKT COMMUNICATIONS Semester: 1 EXAMS
Lecturer(s): CHIEMEMIE/ TEM. Date: 05.03.18 Hall: PBA 07/08 Time: 3HRS
Instructions: Answer all questions in Good English and present your work orderly.
Part One
1. State and briefly describe the four objectives of marketing communications. 4mks.
2. With the aid of a diagram describe the use of the components of the communications
process. 6mks
3. State and briefly explain five factors that influence the choice of media for
communication. 5mks
4. State five ways in which a communications message can be transcribed (coded) before it
is passed as an advert. 5mks
5. Define feedback and state two factors that influence it during the communications
process. 4mks
6. Discuss six barriers to effective communication within an organization 6mks
Part Two
1. How can an organization carry out an effective means of communication?(5mks)
2. Provide the full meaning of the following and let us know their functions in marketing, a)
SWOT, b) SMART, c) APPS 6mks
3. Explain in detail the Advertising decisions in Marketing Communications. 4mks
4. The philosophy in Business states that, if the business does not progress it will diminish.
How can you as a marketing consultant examine the above statement? 8mks
5. The success in business is preparing Advertising budget which is a complex project to
undertake by the company with some given objectives to be designed.
a) Why is advertising budget complex to determine?3mks
b) Why setting up some objectives? 4mks
c) What are the objectives of advertising? 4mks
d) What do you understand by appropriation of promotional budget?6mks
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