Marketing Communications (ADTT3236)
Administrative Techniques - ADT
Semester: Second Semester
Level: 300
Year: 2016
INSTRUCTIONS: ANSWER ALL QUESTIONS IN GOOD ENGLISH AND PRESENT YOUR
WORK ORDERLY.
1. Due to the lapses of TV and Press advertising, modern organizations have resorted to
alternative advertising options. Name them. 10Mks
2. How do you think a product packaging can help a cosmetic firm like SIPCA in its
marketing communications policy? 10Mks
3. (a) Name five ways in which a message can be encoded during a communications
campaign. 10Mks
(b) Cite five barriers of effective communications. 6Mks
4. Describe the marketing communications mix used by companies producing demerit
goods. 10Mks
5. With the help of a diagram, explain how psychological factors influence the decision
making process of consumers. 8Mks
6. Define the following and provide concrete examples in each case: 10mks
(a) Pull strategies
(b) Push strategies
(c) Trading up
7. Name the ways in which a company like the Bamenda Soap Factory can establish
their marketing communications budget for a given time period. 10Mks
REPUBLIC OF CAMEROON
Peace -Work – Fatherland
UNIVERSITY OF BAMENDA
HIGHER TECHNICAL TEACHER TRAINING
COLLEGE (H.T.T.T.C ) BAMBILI-BAMENDA
P.O BOX 39 BAMENDA
TEL: 33 36 36 94
REPUBLIQUE DU CAMEROUN
Paix -Travail – Patrie
UNIVERSITE DE BAMENDA
ECOLE NORMALE SUPERIERE DE
L'ENSEGNEMENT(ENSET) DE BAMBILI-
BAMENDA
P.O BOX 39 BAMENDA
TEL: 33 36 36 94
SCHOOL/FACULTY: H.T.T.T.C DEPARTMENT: ADMINISTRATIVE TECHNIQUES
COURSE CODE: MKG221 COURSE TITLE: MARKETING COMMUNICATIONS
SEMESTER: ONE NATURE: EXAM LEVEL: TWO
LECTURER: TEM HENRY BUH. DATE: HALL: DURATION: 2 HOURS
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