Marketing Communications (ADTT3236)
Administrative Techniques - ADT
Semester: Resit
Level: 300
Year: 2015
ANSWER ALL QUESTIONS
1. Due to lapses of TV and Press advertising, modern organizations have resorted to
alternative advertising options: name them. 15 marks.
2. How do you think a product packaging can help a cosmetic firm like SIPCA in its
marketing communications policy? 15 marks
3. (a) Name four ways in which a message can be encoded during a communications
campaign. 8 marks
(b) Cite five barriers of effective communications. 7 marks
4. Describe the marketing communications mix used by companies producing demerit
goods. 15 marks.
REPUBLIC OF CAMEROON
Peace -Work – Fatherland
UNIVERSITY OF BAMENDA
HIGHER TECHNICAL TEACHER TRAINING
COLLEGE (H.T.T.T.C ) BAMBILI-BAMENDA
P.O BOX 39 BAMENDA
TEL: 33 36 36 94
REPUBLIQUE DU CAMEROUN
Paix -Travail – Patrie
UNIVERSITE DE BAMENDA
ECOLE NORMALE SUPERIERE DE
L'ENSEGNEMENT(ENSET) DE BAMBILI-
BAMENDA
P.O BOX 39 BAMENDA
TEL: 33 36 36 94
SCHOOL/FACULTY: H.T.T.T.C DEPARTMENT: ADMINISTRATIVE TECHNIQUES
COURSE CODE: MKG221 COURSE TITLE: MARKETING COMMUNICATIONS
SEMESTER: ONE NATURE: RESIT LEVEL: TWO
LECTURER: TEM HENRY BUH. DATE: HALL: DURATION: 2 HOURS
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