Price and Pricing Policy (MGTC3218)
Higher Institute of Commerce and Management (HICM)
Semester: Second Semester
Level: 300
Year: 2015
THE UNIVERSITY OF B AMEND A
HIGHER INSTITUTE OF COMMERCE AND
MANAGEMENT SESSION; CONTINUOUS ASSESSMEK1T2014/2015
DEPARTMENT: MARKETING and MANAGEMENT
LEVEL:200
COURSE TITLE: PRICING POLICY
TIME ALLOWED: 1 Hour
CREDIT VALUE: 6
CTURERS: Mr NYOBE Joseph'; Mr TIAMBOU and Mi' SAMA
. Instructions: Attempt all questions!
QUESTION ONE: (5marks)
How can the pricing policy meet the business objectives? (at least five elements are required here)
QUESTION TWO: (10 marks)
GTZ grant a yearly subsidy of 400,000,000 CFAF to the General Hospital of Bamenda. This subsidy aims
at supporting the cost of the treatment of Tuberculosis. Therefore, the patients receive the treatment for
free. The cost of the treatment per individual is 100,000 CFAF per year. The cost incurred by the
specialized unit in charge of tuberculosis is a fixed charge of 150,000,000 CFAF per year.
Work required:
1. How' many patients can be taken care in this unit? (3 marks)
2. a .The subvention to be granted for die next year has been reduced for 25 %. The fixed charges and
the cost of the treatment per individual is will be the same. How many patients will be supported? (3
marks)
a.
The head of the unit decide not to reduce the number of patient to be received for free, but rather,
they will be required a small contribution. How much each patient must will pay? (4 marks)
P
AGE
1
ON
1
www.schoolfaqs.net
