Principles of Marketing (MKTG202)
Faculty of Economics and Management Science (FEMS)
Semester: Resit
Level: 200
Year: 2019
1) Identify and explain with examples the different types of advertising in the cases
below. (15 marks)
a). Helps a company to attract funds, if the company is planning to make a major
investment.
b). it plays an important part in business to business marketing, particularly for
companies trying to win a major sale or contract.
c). has a response mechanism, such as reply coupon, telephone number, email address
etc.
2) Identify the marketing mix elements and bring out their essence. (8 marks)
3) Bring out and explain the basis of segmenting a market with examples. (20 marks)
4) Companies produce what to sell and not to sell what has been produced. Identify and
briefly explain these marketing principles. (5 marks)
5) Cite 3 ways in which CICAM COMPANY can describe the Economic Environment
of the students of the University of Bamenda. (4 marks)
6) In not more than three lines each, describe each of the following:
a- Trade faire b- Trade by barter c- Merchandising d- Guarantee
e- Competition f- sales point (3 marks each)
THE UNIVERSITY OF BAMENDA
FACULTY OF ECONOMICS AND MANAGEMENT SCIENCES
Resit Course: Principles of Marketing: MKGT202
Credit Value:
Course Lecturers:
Time: Course Status: Date:
Venue: Instruction:
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