Principles of Marketing (ADTT2120)
Administrative Techniques - ADT
Semester: First Semester
Level: 200
Year: 2015
DEPARTMENT OF ADMINISTRATIVE TECHNIQUES
FIRST SEMESTER EXAMINATION 2015/2016
PRINCIPLES OF MARKETING: LEVEL ONE MARKETING
OPTIONS: MKT, MGT, ACT
DURATION: 2HRS
COURSE INSTRUCTOR: TEM HENRY BUH
ANSWER ALL QUESTIONS
1. If you were employed as marketing assistant for a bakery to be opened at Bambili, in
what five ways do you think marketing can benefit your firm? 10Mks
2. Describe five activities of the political and legal marketing environment responsible
for the control of companies that exploit consumers in Cameroon. 10Mks
3. Present five ways in which relationship marketing is important to modern firms in
the market place. 10Mks
4. Give five reasons why you think companies today are increasingly aspiring for
corporate social responsible activities? 10Mks
5. In the buying decision process, how do buyers evaluate alternatives that have been
identified? 5Mks
6. Name some of the unethical practices by producers or sellers that call for consumer
protection and consumerism. 10Mks
7. Determine five elements of the product mix that companies manipulate to survive in
the uncontrollable and turbulent environment. 10Mks
REPUBLIC OF CAMEROON
Peace -Work – Fatherland
UNIVERSITY OF BAMENDA
HIGHER TECHNICAL TEACHER TRAINING
COLLEGE (H.T.T.T.C ) BAMBILI-BAMENDA
P.O BOX 33 BAMENDA
TEL: 33 36 36 94
REPUBLIQUE DU CAMEROUN
Paix -Travail – Patrie
UNIVERSITE DE BAMENDA
ECOLE NORMALE SUPERIERE DE
L'ENSEGNEMENT(ENSET) DE BAMBILI-
BAMENDA
P.O BOX 33 BAMENDA
TEL: 33 36 36 94
www.schoolfaqs.net
