Principles of Marketing (ADTT2120)

Administrative Techniques - ADT

Semester: First Semester

Level: 200

Year: 2014

Answers (200 )
DEPARTMENT OF ADMINISTRATIVE TECHNIQUES
FIRST SEMESTER EXAMINATION 2014/2015
PRINCIPLES OF MARKETING (MKT111): LEVEL ONE MARKETING
OPTIONS: MKT, MGT, ACT
DURATION: 2HRS
COURSE INSTRUCTOR: TEM HENRY BUH
ANSWER ALL QUESTIONS
1. a) State the stages of the marketing management process. 5Mks
b) Give five reasons on how societal marketing is related to social responsibility.
5Mks
2. a) Explain the different possible ways in which buying decisions can be taken with
the following businesses:
- A Builder, – A joint stock company, - A small producer. 4Mks x 3 = 12mks
b) Name and briefly explain the four consumer rights of consumers. 6Mks
3. a) Present five functions of the political/legal marketing environment in Cameroon.
5Mks
b) Define merchandising and present its features. 5Mks
4. With the aid of the model of the diagram below, analyze how MUSANGO BUS
EXPRESS Company might build customer loyalty from a core product through to
the augmented product. 7Mks
REPUBLIC OF CAMEROON
Peace -Work – Fatherland
UNIVERSITY OF BAMENDA
HIGHER TECHNICAL TEACHER TRAINING
COLLEGE (H.T.T.T.C ) BAMBILI-BAMENDA
P.O BOX 33 BAMENDA
TEL: 33 36 36 94
REPUBLIQUE DU CAMEROUN
Paix -Travail – Patrie
UNIVERSITE DE BAMENDA
ECOLE NORMALE SUPERIERE DE
L'ENSEGNEMENT(ENSET) DE BAMBILI-
BAMENDA
P.O BOX 33 BAMENDA
TEL: 33 36 36 94
www.schoolfaqs.net
5. a) Name three marketing stimuli and two external stimuli that influence buyers
decision process. 5Mks
b) Provide three causes of slow growth in sales at the introduction stage of the
product life cycle. 5Mks
6. a) State five reasons why the Management of H.T.T.T.C would to primary data
during their marketing research. 5Mks
b) What do you consider as major draw-backs of the sales orientation stage of
marketing? 5Mks
c) What do you think may limit CHOCOCAM Company LTD from developing ne
products? 5Mks
BEST OF LUCK.
www.schoolfaqs.net