Principles of Marketing Questions

Principles of Marketing (ADTT2120)

Administrative Techniques - ADT

Semester: First Semester

Level: 200

Year: 2016

Answers (200 )

DEPARTMENT OF ADMINISTRATIVE TECHNIQUES

FIRST SEMESTER C.A 2016/2017

PRINCIPLES OF MARKETING (MKT111): LEVEL ONE MARKETING

OPTIONS: MKT, MGT, ACT

DURATION: 1hour 30 mins

COURSE INSTRUCTOR: TEM HENRY BUH

INSTRUCTIONS: ANSWER ALL QUETIONS ON THE QUESTION PAPER. NO EXTRA

SHEET NEEDED.

SECTION A: MULTIPLE CHOICE. 1MK EACH

1. A major difference between a consumer and a customer is that:

A) A consumer can be a physical or moral person, while a customer can only be a

physical person.

B) Consumers are people who have knowledge of the product, and customers merely

buy.

C) Consumers are those who actually buy the product, while consumers are those

who create buying platforms.

D) Consumers are the persons who form the actual market, while customers form the

total market.

2. The most fundamental influence of consumer buying behaviour is:

A) Family

B) Culture

C) Sub-Culture

D) Income

3. One of the following is NOT a social factor that may influence consumer behaviour.

A) Reference groups

B) Social Class

C) Family

D) Role status

4. Reference groups are:

A) Social groups in which people belong, that influence behaviour.

B) A particular level in society where people are influenced because of the role they

play.

C) Groups which have a direct influence on a persons buying behaviour.

D) A classification of people based on income, occupation or gender.

5. Which of the following factors does not fall under psychological factors?

A) Motivation

B) Personality and self-concept

C) Perception

D) Learning

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6. Which motivation theory is very similar to that of Abraham Maslow in terms of

structure?

A) Two factor theory

B) ERG theory

C) Theory X and Y

D) Expectancy theory

7. In a complex buying situation:

A) People are involved in the purchase and are aware of product differences.

B) People confront unfamiliar product brands in a familiar product class.

C) Consumers do so much brand switching.

D) People buy low cost products very frequently.

8. What level of need does Maslow consider as the sence of social security?

A) Social needs

B) Security needs

C) Social and Security

D) Esteem needs

9. What is a product?

A) Anything tangible or intangible

B) What you can see and touch

C) Anything that can satisfy you

D) Anything tangible or intangible that can be offered to a market consumption that

can satisfy a want or need.

10. What is a core product?

A) The quality of the product.

B) Nature of the product.

C) Benefits to be gained from the product.

11. What is another name of the core product?

A) Intangible product

B) Core product

C) Basic product

D) Product policy

12. What is a real product?

A) It is a core product

B) It is the actual product

C) It is the packaging, branding name, quality, design etc

D) It is the core product that has been turned into a physical by the planner

13. What is product policy?

A) It involves both existing and new products and services

B) It is the volume of the product

C) It is the guidelines ad procedure on the type of product, volume and timing of a

company or product to be offered for sale

D) It is anything tangible and intangible that can be offered to a market for attention,

acquisition that can satisfy a want or need.

14. How can a company differentiate its product from that of its competitors?

A) By producing goods and services on time

B) By selling on credit to its customers

C) By keeping customer records

D) By branding, packaging, labelling etc

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15. What is a tangible product?

A) It is what cannot be seen or touched bought by consumers

B) It is what we can get satisfaction in it

C) It is what can be touch and feel bought by consumers

D) It is the benefit we get from consuming it

SECTION B: STRUCTURAL

1. What variables make the definition of marketing valid to companies? 1.5mks

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2. Name the parties that make up the exchange process. 1Mk

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3. Why do we say a product is at the growth stage? 1Mk

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4. Name three operational functions of marketing. 1.5mks

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5. Cite four difficulties that a company may face when producing new products. 2Mks

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6. Distinguish between a consumer and a customer. 3Mks

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7. What are the uses of profits in a company? 2Mks

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8. Provide three causes of slow sales at the introduction stage of the product life cycle.

3Mks ..............................................................................................................................

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