Principles of Marketing (ADTT2120)
Administrative Techniques - ADT
Semester: First Semester
Level: 200
Year: 2011
ANSWER ALL QUESTIONS IN GOOD ENGLISH AND ORDERLY PRESENT YOUR
WORK.
1. Explain the importance of the variables that underlie the scope of the definition of
marketing to the producer of cosmetic products in Cameroon.
2. With the aid of two concepts, show the importance of the customer in business
operations.
3. Companies produce what to sell and not to sell what has been produced. Identify
and briefly explain this marketing principle.
4. Cite four ways in which you can describe the economic environment of an
educational institution.
5. Why do you think a company like NEXTELL Cameroon might indulge in corporate
social responsible activities?
6. Name some of the unethical practices by producers or sellers that call for consumer
protection and consumerism.
REPUBLIC OF CAMEROON
Peace -Work – Fatherland
UNIVERSITY OF BAMENDA
HIGHER TECHNICAL TEACHER TRAINING
COLLEGE (H.T.T.T.C ) BAMBILI-BAMENDA
P.O BOX 39 BAMENDA
TEL: 33 36 36 94
REPUBLIQUE DU CAMEROUN
Paix -Travail – Patrie
UNIVERSITE DE BAMENDA
ECOLE NORMALE SUPERIERE DE
L'ENSEGNEMENT(ENSET) DE BAMBILI-
BAMENDA
P.O BOX 39 BAMENDA
TEL: 33 36 36 94
SCHOOL/FACULTY: H.T.T.T.C DEPARTMENT: ADMINISTRATIVE TECHNIQUES
COURSE CODE: MKT1011 COURSE TITLE: PRINCIPLES OF MARKETING
SEMESTER: ONE NATURE: ASSIGNMENT LEVEL:
LECTURER: DR. TEM HENRY BUH. DATE: HALL: HOME DURATION: 2 HOURS
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