Principles of Marketing (MKTC2101)
Higher Institute of Commerce and Management (HICM)
Semester: First Semester
Level: 200
Year: 2012
UNIVERSITY
OF
BAMENDA
HIGHER
INSTITUTE
OF
COMMERCE
AND
MANAGEMENT
DEPARTMENT
OF
MARKETING
M
ODULE
P
RINCIPLE OF
M
ARKETING
Level
100
Course Code
MKG
101
Exam type ASIGNMENT
Lecturer Mr. Tiambou
Session First Semester 2012/2013
Date 24
th
January 2013
1. What is marketing and what is the focus of all marketing activities? 2marks
2. Why is marketing important in our society? Why should you study marketing? 2marks
3. What arc the five different marketing management orientations? Which orientation do
you believe your school follows when marketing itself? 3 marks
4. What is return on marketing investment
7
Why is it difficult to measure? Why is it
important for the company’s marketing and Accounting departments? 4 .marks
5. Explain what, a SWOT analysis involves Develop a SWOT analysis for a mobile
telephone company in your community. 4 marks
6. Name and describe the elements of a company microenvironment and give an example
illustrating why each is important 4marks
7. How should marketers respond to the changing environment? 2marks
8. Explain how an organization can create a competitive acfva^^B at business-unit, and
marketing strategy levels, 3marks
9. How should organizations set meeting objectives? 2marks
10. Which information is more valuable to marketing managers (Information from internal
11. databases, from marketing intelligence, from marketing research) How do these
information sources differ? 4 marks
NB; Confine yourself to the relevant facts. Not more than 3 pages.
www.schoolfaqs.net
