Principles of Marketing (MKTG2202)
Faculty of Economics and Management Science (FEMS)
Semester: Second Semester
Level: 200
Year: 2016
Continuous assessment
Duration: 2 hours
Instruction: answer all questions
1) What do you understand by a product gamme and what is its importance? (5mks)
2) Explain social responsibility and ethics in marketing and describe the various dimensions
of social responsibility in marketing. (7mrks)
3) As a newly recruited marketing agent of Molah and sons CO.LTD, your first task is to
select a target market for a new product recently developed. Explain to the board of
directors, the procedure for the selection of a target market. (5mrks)
4) What is the adoption process of a new product and what are the stages? (7mrks)
THE UNIVERSITY OF BAMENDA
FACULTY OF ECONOMICS AND MANAGEMENT SCIENCES
Semester Course : Principles of Marketing
Course : MKTG202
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