Principles of Marketing (MKTG2202)
Faculty of Economics and Management Science (FEMS)
Semester: Second Semester
Level: 200
Year: 2017
1. Explain the importance of the variables that underlie the scope of the definition of
marketing to the producer or seller and customer. 5 marks
2. With the aid of two concepts, show the importance of the customer in business
operations. 3 marks
3. “Companies produce what to sell and not to sell what has been produces” identify and
briefly explain this marketing principle. 3marks
4. Cite four ways in which you can describe the economic environment of the University
of Bamenda. 4marks
5. Bring out the similarities between the 4Ps and the 4 Cs. 4marks
6. Identify the different types of advertising methods or media involved in the following
cases ( 4marks)
a) the use of billboards, fly posters etc.
b) adverts design to educate rather than sell a product
c) the use of a magazine or a new paper
d) the repeated appearance of a particular product in a TV program or a movie
7. Identify the different types of advertising in the cases below (4marks)
a) it plays an important part in business to business marketing, particularly for
companies trying to win a major sale or contract.
b) help a company to attract funds, if the company is planning to make a major
investment
c) communicate the features and benefits of a product to customers
d) has a response mechanism, such as reply coupon, telephone number, email address
etc.
8. Differentiate between segmentation, targeting and positioning (3 marks)
THE UNIVERSITY OF BAMENDA
FACULTY OF ECONOMICS AND MANAGEMENT SCIENCES
2
nd
Semester C.A Course: Principles of Marketing: MKTG202
Credit Value:
Course Lecturers:
Time: Course Status: Date:
Venue: Instruction:
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