Public Relations and Advertising Campaign (CADA3204)
BA. Communication and Development Studies - CDS
Semester: Second Semester
Level: 300
Year: 2017
THE UNIVERSITY
OF
BAMENDA
Question 1
a)
A commercial organization that does not have a public relations department has
b) Compare the future of television with that of radio as a tool for advertising. 10mks
approached you for advice on running their public relations activities. Prepare a
a)
Public Relation is increasingly becoming a Management function. Discuss
10mks
b)
The
management
of
your
organisation has
just
resolved to organise
a
capacity building seminar
for
senior
journalists
in your
locality. As
the
public
relations
manager
of
your
company, draft
a
12
-item
budget
for
the
event
that
would be
present
in the
next
management
meeting to demonstrate
your
knowledge
of
public
relations
budgeting. 10mks
Question three
a) Although seemingly elitist, television is a medium of choice in advertising. Discuss. 10mks
Question two
recommendation to them, highlighting the benefits and demerits of setting up an internal
department to engaging an outside Consulting Agency. Give a brief rationale for the
recommendations you have proposed. 15mks
b)
Show
how
prepared Cameroonian advertising practitioners
are
in withstanding
the
challenges of today's competitive industry. 15mks
Question four
a)
Examine
5 foundational
principles
of
public
relations. Are
these
principles
always
followed by the PR practitioners? Explain. 10mks
b)
Do you think new
communication technology can be
helpful
for
Public
Relation
exercise? Discuss with examples. 10mks
FACULTY
OF
ARTS
SECOND
SEMESTER
EXAMINATIONS
DEPARTMENT:
CADS
DATE:
5/07/2018
YEAR:
2017/2018
TIME
ALLOWED:
3
Hrs.
COURSE
LECTURER:
Njodzefe
Nestor
COURSE
CODE:
CADA
3204
COURSE
TITLE:
Public Relations and Advertising Campaign
CREDIT
VALUE:
6
VENUE:
HITL04
Instructions:
Answer
question
1
and
two
others.
Marks will
be
awarded
for
good
English
and
orderly
presentation
of
material.
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